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Showing posts with the label beauty ideals

The Male Gaze and Social Media

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It has always been the ambition of the media to appeal to the masses and invoke desire, whether through films or advertising. For a long time, and even still today, the masses that mattered were men. In feminist theory, the concept of the ‘Male Gaze’ explores the way viewers and consumers engage with visual media in a way that sexualises women in order to empower men. It is specifically targeted at heterosexual men and sees the objectification of women as a fulfillment of male desire. The term was coined in the 1970s by British feminist film theorist Laura Mulvey. She used it to analyse the structure, characters, plotline and overall nature of films of the time. Mulvey’s theory challenged previously accepted ideas and social norms and questioned why audiences and viewers of films and other media were positioned to view women only from the perspective of a straight male. Over the last 40 years, the progression of female representation in films years has increased exponen...

Vaginal Rejuvenation and How Ideals Can Harm Us

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The Washington Post ( link ) and New York Times ( link ) published articles this last week about the FDA warning that cosmetic ‘vaginal rejuvenation’ laser treatments can cause burns and pain. The FDA issued a warning ( link ) stating that Energy-based devices shouldn’t be used for cosmetic procedures. The energy-based devices are cleared for things like destruction of abnormal or pre-cancerous cervical or vaginal tissue and genital warts, but haven’t been cleared for cosmetic vaginal procedures or “rejuvenation” or for vaginal symptoms relating to menopause. They warned that using energy-based devices may lead to vaginal burns, scarring, pain during sexual intercourse, and recurring/chronic pain. “These products have serious risks and don’t have adequate evidence to support their use for these purposes,” said Dr. Scott Gottlieb, the F.D.A. commissioner. “ We are deeply concerned women are being harmed. ” …The F.D.A. said the full extent of the risks is unknown, but that the agen...